Consulting
Free
Startups, household businesses
Marketing direction consulting- Growth direction guidance
- Marketing channel guidance
- Q&A support
[Service]
Comprehensive marketing planning service for businesses
Our marketing planning service helps businesses build a clear development roadmap aligned with business goals, available resources, and long-term growth direction. Through market research, business analysis, competitor assessment, and customer behavior insights, your business will own a comprehensive marketing plan covering objectives, strategy, channels, content plan, staffing, budget, and a KPI measurement system.
Rather than simply generating marketing ideas, we focus on building a plan that can actually be executed — helping your business know what to do, when to do it, with what resources, and how much to invest at each stage of growth.
©2026 Neyul Marketing.
All rights reserved.
0.0
Happy clients we have world-wide
Chúng tôi mong muốn trở thành đối tác marketing đáng tin cậy của doanh nghiệp Việt
[Pricing]
Our pricing is built flexibly around the scale and growth goals of each business
Many businesses understand that marketing is a key driver of growth, yet struggle to get started on building a plan. Quite a few run SEO, ads, social media, or content production separately without an overall direction. This leads to marketing costs rising over time without results that match the resources invested.
In addition, the lack of a clear marketing plan makes it hard for businesses to define goals, budget, staffing, and a long-term roadmap. Our marketing planning service helps businesses build a comprehensive plan, clearly define each rollout phase, optimize resources, and reduce operational risk — creating a solid foundation for marketing, business, and brand development going forward.
Starter
5.000.000đ/plan
Startups, small businesses
- Business analysis
- Market analysis
- Competitor analysis
- Target customer persona
- Excel Mini Marketing Plan
Basic
8.000.000đ/plan
Small businesses & SMEs
- Business analysis
- Market analysis
- Competitor analysis
- Target customer persona
- Marketing strategy development
- Marketing plan
- Budget guidance
- Marketing plan slide deck
Recommended
Advanced
10.000.000đ/plan
Growing SMEs
- Business analysis
- Market analysis
- Competitor analysis
- Target customer persona
- Marketing strategy development
- Marketing plan
- Content plan
- Digital marketing plan
- KPI & rollout roadmap
- Marketing plan slide deck
Best value
Professional
20.000.000đ/plan
Medium and large enterprises
- Business analysis
- Market analysis
- Competitor analysis
- Target customer persona
- Marketing strategy development
- Marketing plan
- Content plan
- Digital marketing plan
- KPI & rollout roadmap
- Branding & communications plan
- Marketing plan slide deck
Average Monthly Traffic
+0 user
Customer Conversion Rate
0.00% 0.0%
Average
Monthly Traffic
+0 user
Customer
Conversion Rate
0.00% 0.0%
Dec
56k
Jan62k
Feb130k
Mar122k
Apr125k
MayWed, Jun 17, 2026
What is marketing planning?
Marketing planning is the process of building a comprehensive marketing plan based on a business's goals, resources, and growth direction. Rather than focusing solely on individual activities such as advertising, SEO, or social media, this service gives your business a clear roadmap from strategy to action, ensuring every marketing activity moves toward the same shared goal.
The marketing planning process typically begins with researching the business, analyzing the market, assessing competitors, and identifying the target customer. Based on the data gathered, our team of experts builds an overall marketing strategy, content plan, channel development plan, staffing plan, KPIs, budget, and rollout timeline. This becomes the foundational document that guides your business's marketing activities in the short, medium, and long term.
Khanh Ngo
Founder, Neyul Marketing
SustainablePracticalTailored
Who is the marketing planning service for?
Our marketing planning service is suited to startups that need to build a marketing foundation from scratch, small and medium businesses looking to develop a structured marketing operation, and businesses undergoing restructuring or preparing to expand into new markets. It's also for businesses that have run marketing for a long time without achieving the results they hoped for and need a comprehensive marketing plan to reassess the current state and build a better-suited direction.
Through our marketing planning service, your business will clearly define its growth goals, target customers, priority marketing channels, and the activities to be rolled out at each stage. This helps optimize resources, improve return on investment, and build a sustainable foundation for growth in the long term.
Marketing, branding and performance.
Brand Marketing is a strategy for promoting image and building a brand with its own distinct identity and character. To build a business
©2026 Neyul Marketing.
All rights reserved.
Fill out the contact form to get started today
So we can support you in the best way possible, please provide your contact information along with your specific needs. As soon as we receive your request, our customer care team will process the information and get back to you to advise on the most optimal solution. Your satisfaction is our top priority.
How it work.
Our marketing planning process
Information intake & current-state assessment
We learn about the business, its products, services, target customers, business operations, and current marketing activities. This step helps identify existing issues, assess resources, and clarify the business's growth goals.
Market research & strategy development
Our team conducts market research and analyzes competitors, customer behavior, and industry trends. Based on the data collected, an overall marketing strategy is built to align with the business's growth direction.
Building the comprehensive marketing plan
We build a detailed marketing plan covering goals, KPIs, content plan, marketing channel development plan, staffing, budget, rollout timeline, and priority activities for each phase.
Handover & execution support
Once finalized, the business receives a complete marketing plan package in slide and PDF format. We continue to provide consulting, answer questions, and support execution to ensure the plan is applied effectively in practice.
Marketing is more than advertising
Marketing is a system that includes market research, product, customers, content, brand, process, and sales. Advertising is only a small part of a business's overall marketing activity.
A solution fit for each business
Every business has different resources, goals, and stage of growth. The marketing plan is built on operational reality rather than applying ready-made templates.
Practical in execution
Every recommendation is geared toward real-world execution, fitting the staffing, budget, and resources the business already has, rather than plans that only exist on paper.
In-depth and long-term
We focus on building marketing plans capable of evolving over multiple years, helping businesses create a sustainable growth foundation instead of chasing short-term results.
Systems thinking
Content, branding, website, SEO, advertising, and CRM are all connected within the same system to deliver overall effectiveness for the business.
Wed, Jun 17, 2026
Why does a business need a comprehensive marketing plan?
One of the most common mistakes many businesses make is running marketing without a clear marketing plan. When that happens, activities like content creation, advertising, SEO, or social media are typically carried out in separate phases, lacking connection and not aimed at a specific goal. This makes it difficult for businesses to measure effectiveness, optimize budget, and build a sustainable competitive advantage.
In reality, most businesses know they need marketing, but don't know where to start, which channels to invest in, or how to allocate resources. Some businesses invest heavily in advertising while their website remains unoptimized. Others focus on content production without clearly defining their target customer. And some have a large marketing team but lack a clear process and rollout plan.
A comprehensive marketing plan solves these problems by building a clear development roadmap for the business. From market analysis, defining the target customer, and building a content strategy, to developing marketing channels, planning staffing, budgeting, and building KPIs and a rollout timeline — everything is connected into one complete system.
More importantly, marketing planning doesn't just serve current activities — it also helps a business build a growth foundation for the next 3 to 5 years. It's the basis for making better investment decisions, controlling risk more effectively, and creating a long-term competitive advantage in the market.
Khanh Ngo
Founder, Neyul Marketing
[Content]
[Content]
Wed, Jun 17, 2026
Why does a business need a comprehensive marketing plan?
One of the most common mistakes many businesses make is running marketing without a clear marketing plan. When that happens, activities like content creation, advertising, SEO, or social media are typically carried out in separate phases, lacking connection and not aimed at a specific goal. This makes it difficult for businesses to measure effectiveness, optimize budget, and build a sustainable competitive advantage.
In reality, most businesses know they need marketing, but don't know where to start, which channels to invest in, or how to allocate resources. Some businesses invest heavily in advertising while their website remains unoptimized. Others focus on content production without clearly defining their target customer. And some have a large marketing team but lack a clear process and rollout plan.
A comprehensive marketing plan solves these problems by building a clear development roadmap for the business. From market analysis, defining the target customer, and building a content strategy, to developing marketing channels, planning staffing, budgeting, and building KPIs and a rollout timeline — everything is connected into one complete system.
More importantly, marketing planning doesn't just serve current activities — it also helps a business build a growth foundation for the next 3 to 5 years. It's the basis for making better investment decisions, controlling risk more effectively, and creating a long-term competitive advantage in the market.
Khanh Ngo
Founder, Neyul Marketing
[Testimonial]
We're proud to be one of the agencies delivering the best UX/UI solutions on the market today
The figures below reflect not only the scale of our operations but also the journey of working alongside our clients, the experience we've built up over time, and the real value created in every project.
Phúc Thịnh
Deutschfuns
"What I appreciate most is that the marketing plan was built in great detail and closely matched our business reality. The team could clearly see what to do at each stage instead of working on instinct."
Hải Bằng
Legia Design
"The marketing plan was presented clearly, was easy to understand, and could be executed right away. Everything from content and marketing channels to KPIs was quite well structured."
Đạt Nguyễn
Cupcup Bakery
"We used to struggle with defining a marketing budget. After working with Neyul, the business now has a clear, easy-to-control investment roadmap."
Dũng Anh
Netnam
"What I like is that the plan wasn't overly theoretical — it focused heavily on real-world execution and fit with our current resources."
Nhật Đông
STH Vietnam
"The team helped us look back at our entire marketing operation, identify the gaps, and build a clear direction for growth over the coming years."
Quang Vinh
MB Bank
"The marketing plan didn't just cover advertising — it also included branding, content, website, SEO, staffing, and marketing operating processes."
Anh Tú
D1 Fashion
"The content plan and channel development plan were built in detail, making it easy for our internal team to execute and coordinate."
Nguyễn Ân
Goldenlink
"What I appreciate is the ability to connect business goals with marketing activities. Every recommendation was aimed at real results rather than surface-level metrics."
Tấn Phát
Psyvietnam
"We gained a much more comprehensive view of the market, our target customers, and future growth opportunities."
Anh Tú
Laking
"The plan was built with real depth, including both a long-term strategy and a concrete action plan for each phase."
Hòa Phạm
The Fubo
"A professional workflow, fast responses, and solid business analysis skills. This is one of the most thoroughly prepared marketing projects we've ever run."
Anh Tài
Luxta
"From market analysis and strategy building to rollout planning, every item was executed methodically and proved highly applicable to our business."
[FAQs]
Frequently Asked Questions
We prioritize practical solutions that fit current resources and can create measurable results, instead of plans that only look good on paper.
If you have any question or special request, feel free to contact us and we will help you clarify it.
Contact usWhat does the marketing planning service include?
The marketing planning service covers all the components needed to build a comprehensive marketing plan for a business. It typically includes business analysis, market research, competitor analysis, target customer persona, business goals, marketing goals, content plan, marketing channel development plan, KPIs, staffing plan, budget, and rollout timeline.
What does a business receive after the project is completed?
The business receives a complete marketing plan package in slide or PDF format. This document can serve as the basis for marketing activities in the short, medium, and long term. In addition, the business also receives practical rollout recommendations that fit its available resources.
How is the marketing planning service different from marketing consulting?
Marketing consulting focuses on providing direction, solutions, and a strategic perspective for the business. The marketing planning service, on the other hand, goes deeper into building a complete plan with goals, KPIs, budget, staffing, timeline, and specific rollout activities.
How long does it take to complete a marketing plan?
Timelines depend on the size of the business, industry, and volume of data to research. Typically, a marketing planning project takes 2 to 6 weeks to allow enough time for research, analysis, and building a detailed plan.
Is the marketing planning service suitable for small businesses?
Yes. In fact, small businesses and startups are often the group that needs marketing planning the most, in order to optimize resources and budget and avoid ineffective investments in the early stages of growth.
Can a business execute the plan on its own after receiving it?
Absolutely. The marketing plan is built to be easy to apply in practice, allowing the internal team to take charge of execution. Where needed, we can also stay on to support and accompany the business during implementation.
Does the marketing planning service guarantee revenue?
No provider can guarantee an exact revenue figure in every case. However, we are committed to building a plan based on real data that fits the business's goals and execution capacity, in order to optimize the return on marketing investment.
What should a business prepare before marketing planning begins?
Businesses should prepare basic information such as the products or services offered, current business situation, target customers, marketing activities already carried out, and the goals they hope to achieve going forward.
Does the marketing plan need to be updated regularly?
Yes. The market, customers, and consumer behavior are always changing over time. The marketing plan should therefore be reviewed and updated periodically to stay aligned with reality and the business's new goals.
Why do businesses choose Neyul Marketing?
We don't build marketing plans just for presentation. Every recommendation is developed based on real execution capacity, available resources, and the business's goals. Our working philosophy always centers on three factors: practicality, fit, and effectiveness, helping businesses build a sustainable marketing foundation for the long term.
